Digital Growth
and Optimization

We set the measurement foundation with a tracking plan, event taxonomy, and data contracts. GA4 with BigQuery export, Amplitude or Mixpanel, GTM server side tagging, Consent Mode v2, identity stitching with user_id and cross domain linking, and Snowplow where needed.

Tags and data are QAed with Tag Assistant, GA4 DebugView, Amplitude Govern, and SQL checks in BigQuery. We standardize UTMs, ingest ad costs, and publish Looker Studio dashboards for funnels, cohorts, revenue, and LTV so teams share one source of truth.

In summary, Trusted, privacy safe analytics built for decisions, not screenshots.

We map journeys with funnels, path analysis, cohorts, and retention curves in GA4, Amplitude, or Mixpanel. Session replays and heatmaps in Hotjar or FullStory surface form errors, confusing copy, and slow pages that block activation, checkout, or upgrade.

We review search logs, UTMs, and attribution for intent mismatches and channel leakage, then verify event coverage against the tracking plan. You get a RICE prioritized list with fixes to IA, microcopy, validation, performance, and instrumentation.

Summary: Clear blockers removed and a plan to raise conversion and speed up time to value.

We turn insights into uplift. Hypotheses are prioritized with ICE or PXL, then we simplify flows, tune forms and microcopy, add trust cues and social proof, and refine pricing or packaging. Targeting uses rules for device, location, referrer, lifecycle stage, and behavior via Optimizely, VWO, LaunchDarkly, or GrowthBook with impact tracked in GA4 or Amplitude.

We design and audit experiments properly. Power and sample size are set up front, randomization and bucketing are validated, and guardrails monitor bounce, latency, and revenue. We check SRM, avoid peeking, use sequential or Bayesian analysis with CUPED where useful, and deliver clear readouts and next tests.

We build lifecycle programs in Braze, Iterable, or Customer.io using event triggers and clean templates. Journeys cover onboarding, activation nudges, feature education, win back, and churn prevention with frequency caps, send time optimization, GDPR and CAN SPAM compliance, and lift proven through holdouts and cohort retention, reactivation, and LTV tracking.