Content Strategy
and UX Writing

We start with a content inventory and performance read using GA4, Search Console, Hotjar, and FullStory. Screaming Frog or Sitebulb capture URLs, titles, headings, meta, schema, and internal links, then we map topics to jobs to be done, funnel stages, and keyword gaps with Ahrefs or Semrush.

Quality checks cover plain language, readability, and accessibility. We review Flesch Kincaid grade, scannability, headings, link labels, microcopy, error and empty states, alt text and captions, and flag i18n and l10n risks like hard coded strings and formatting.

You get a focused audit with prioritized fixes and examples. Deliverables include a content matrix, page rewrite briefs, voice and terminology guidelines, CMS content models with field recommendations, acceptance criteria, event tracking and taxonomy, and a RICE scored backlog with owners and next steps.

Summary: Data backed content audit using GA4, Search Console, heatmaps, and crawls with plain language and WCAG checks, delivering a prioritized backlog, rewrite briefs, and CMS ready content models.

We turn your domain into a clean, scalable taxonomy. Using domain modeling, entity relationships, and content models, we define categories, facets, and metadata for a headless CMS. We validate labels with open and closed card sorting and tree testing. GA4 search logs, support tickets, and FAQ queries refine controlled vocabulary, synonyms, and tagging rules.

Naming is simple and consistent across the product. We set conventions for features, plan tiers, actions, states, and error types, then align URL slugs, event names, and design token names. Checks cover readability, character limits, truncation, i18n and l10n, and SEO intent with Ahrefs or Semrush. You receive a controlled vocabulary, a glossary in Airtable or Notion, clear case rules, example strings in Figma, and governance with owners and review cadence.

We craft task-focused interface language that clarifies choices and prevents errors across buttons, labels, helper text, error and success messages, empty states, tooltips, onboarding, and release notes. We define voice and tone, terminology and case rules, plain language and inclusive standards, plus i18n and l10n. Copy is prototyped in Figma, documented as reusable patterns, checked against WCAG 2.2, tested with users, and handed off with developer-ready acceptance criteria.

We design the structure behind your content, not just the copy. That includes defining content types and fields, modeling templates and components, mapping messages to user journeys, and setting hierarchy, voice, and editorial rules in Figma and your headless CMS. We then test and tune with comprehension checks, five second and task based studies in UserTesting or Maze, track SEQ, misclicks, and search refinement, verify WCAG 2.2 and i18n ready strings, and deliver content specs, page tables, reusable snippets, and a prioritized fix list with acceptance criteria plus GA4 and A/B follow up.

We operationalize content with clear ownership, tooling, and guardrails. Requests run through Jira or Asana with RACI owners, an Airtable calendar tracks SLAs, and the CMS uses workflow states, permissions, and versioning in Contentful or Sanity with GitHub or GitLab approvals for high risk changes. A governance checklist covers plain language, WCAG 2.2, metadata and schema.org, link health, and taxonomy rules; automation uses Vale or alex linters, CI webhooks, and TMS handoff via Lokalise or Phrase; we track cycle time, throughput, and content freshness in GA4 or Looker Studio and equip teams with playbooks, training, and a review cadence.